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Monday, July 19, 2010

Behind the City: GridRocks' Corey Evans

--Jasmine Spearing, Marketing Associate

Corey Evans, a website designer and builder for the last ten years, began designing for 3D environments 3 years ago. He began experimenting in Second Life because ‘it seemed like a very interesting way to communicate and express myself.’

He started a business selling 3D models to other artists in Second Life. Eventually, he developed an interest in Blue Mars. “Blue Mars really stood above the crowd in terms of graphics, performance and scalability for me, right from moment I got in.”

“I do not think there is any thrill that can go through the human heart like that felt by the inventor as he sees some creation of the brain unfolding to success... such emotions make a man forget food, sleep, friends, love, everything,” said Nikola Tesla.

Tesla was an infamous inventor and engineer, and he is the inspiration behind Corey’s futuristic GridRock City in Blue Mars. Corey was motivated by Tesla’s incredible insight and innovation. “Tesla was probably the smartest scientist of all time but for some reason he is overshadowed by the likes of Edison and Einstein,” he said.

GridRock City, which is a collaboration between Corey and one other designer, has been in development for about five months.

Corey describes it as ‘part Tesla fan site, part science-fiction/fantasy world’. “The name GridRock came from the idea of changing the way I thought about the worlds I had used before, like Second Life and Opensim, and trying to shake up the notion of a world that is bound by grids and distinct lines,” he said.

As a 3D designer and long time denizen of virtual worlds, Corey believes we can use them to make observations about real life marketing, social dynamics, and business. “People are people, and even if they are represented by an avatar, the personality always comes through. Virtual worlds give people a forum to get together and share ideas where they would otherwise have been inhibited by location or other barriers.”

Corey encourages other developers to forget what they know about other worlds and approach Blue Mars with a fresh perspective.

“It is a very flexible and powerful platform that can be daunting but the results are well worth it. Remember, just about anything can be changed and customized. It represents a freedom to do things that have never been seen before in virtual worlds,” he said.

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